Nextdoor/Party City

In 2020, Nextdoor created a treat map that encouraged neighbors to get into the Halloween spirit. Sponsored by Party City, we created an engaging AR experience by modeling, texturing, rigging, and animating 23 characters. Users visited their local Party City to unlock the different spooky characters and then digitally placed them in their own homes! We also created several 360 marketing campaign assets for Party City and Nextdoor, including carousel ads, sponsored posts, and promo videos. During this campaign the treat map had 7 million views, 270K+ AR launches, and 52K+ incremental store visits.

CLIENT Nextdoor & Party City
  • Concept Development
  • AR Development
  • 3D Modeling
  • 3D Animations
  • Online Ads
  • Email Campaigns
  • Copywriting
  • Strategy
  • QA
"The opportunity to use such cool emerging technology with so many AAA intellectual properties was a dream come true."
Josiah Carlson Animator / Seven2