Double Shot At Love Hotline

We had the pleasure of helping create an old school hotline where fans of Double Shot at Love could call in and get pre-recorded love advice from DJ Pauly D and Vinny. Better yet, some lucky callers were able to randomly get live tips straight from the two stars. In addition to developing the hotline, we created social and video assets to promote the phone number, which was also showcased in Times Square NYC. On the day of the event, there were over 38K call-ins with 58K+ pieces of advice doled out. The lifetime user calls were 84K+ with over 200K pieces of advice given to fans.

  • Design
  • Voice Development
  • Video
  • QA (Voice activation, video editing)
"While we normally stick within the realm of digital, sometimes even print, this project was definitely not that. Being able to work with content from the oh so lovable talent from The Jersey Shore mixed with the ridiculous idea of a live phone hotline made for some out-of-the-box brainstorming and a project to remember."
Aaron Abolofia ACD / Seven2